COMMERCIAL ILLUSTRATION

The goal of this project was to create a series of illustrations for a water sports campaign sponsored by prominent soft drink brands. Water sports events attract a special type of adventurous, brave and fun people. The campaign wants to associate those people with the brand and since the event is sponsored by the brand, the soft drinks serve as the base aka "the water" in the illustrations referencing three different water sports.

 

The soft drink is the event!  And just like the water sports, the soft drinks are fun, cool and special.